Benefit from more than 25 years of experience in marketing, sales and general management at world-leading companies – for yourself and the questions you face.
After studying business administration with a focus on marketing and psychology, my career took me through a wide range of companies, countries, cultures, markets and leadership situations. I have developed international teams, devised growth strategies and led organisations through far-reaching change.
In 2013 I founded my consultancy perspective: international. Initially, the focus was on internationalising business – a process that requires strategic competence as much as operational execution. Over the years, the emphasis of my work shifted from consulting towards business coaching and genuine sparring partnerships.
Since 2022 I have also been teaching as a lecturer in marketing and international business at FHWien der WKW, where I gain new perspectives every day.
It is important to me to keep the bigger picture in view, to think in systems and connections, and to take on different perspectives. At the same time, I like to get specific quickly and to develop and implement creative, practical solutions together.